Samsung criticized for ‘cloning’ Apple products after Galaxy Unpacked event

It’s said that imitation is the sincerest form of flattery, but many tech companies, YouTubers and even some Samsung fans seem to think the consumer electronics giant has gone a little too far with imitation this time around.

On Wednesday Samsung had its big Galaxy Unpacked Event where it unveiled a range of new products including smartphones, smartwatches and earbuds. Samsung even announced a whole new line with its Samsung Galaxy Ring, a health-focused wearable.


Everything announced at Unpacked 2024, including Samsung Galaxy Ring, Galaxy Watch Ultra, and more

But those who followed the event via the livestream noticed that some of the most important new products looked a little too much like Apple.

Samsung criticized for ‘copying’ Apple

Social media users also had other criticisms of the products unveiled at Unpacked this year, complaining about the lack of substantial updates in the new Samsung Galaxy Z Fold 6.

There is one thing, however, that is consistent across the various analyses, whether from consumers, reviewers or journalists: Samsung seems to be trying to ‘clone’ Apple’s products.

“Today was a big L for Samsung,” said YouTuber Quinn Nelson of Snazzy Labs, a tech review channel with over a million subscribers, said: “The Watch Ultra is the most blatant knockoff of an Apple product in a long time — and it’s horrible.”

“Wait, it gets even more blatant,” the YouTube creator continued via his X account @SnazzyLabs. “Buds3 and Buds3 Pro are clones of AirPods.”

Mashable speed of light

Nelson was referring to Samsung’s new Galaxy Watch Ultra smartwatch and its new line of earbuds, the Galaxy Buds 3 series. It might seem obvious that Samsung released these two products to compete with Apple’s Apple Watch Ultra and the company’s line of AirPods. But for many, the similarities between the two went beyond competitive and into “copycat” territory.

“Cut and paste,” Posted the Apple Hub account on X, which has nearly a million followers, next to a photo of Samsung’s new smartwatch and earbuds next to Apple’s version of the products.

With the visuals of Samsung and Apple’s smartwatch and earbuds together, it’s hard to deny how much Samsung seems to have borrowed from Apple. In addition to appearing to borrow its product naming scheme from Apple, Samsung’s new Galaxy Watch Ultra even has a nearly identical watchband.

And it’s not just social media users and content creators who are voicing their disapproval. News outlets like The Verge and Business Insider couldn’t help but criticize Samsung for its Apple clones.

“Samsung’s new ‘Ultra’ watch and earbuds are blatant Apple knockoffs,” reads a headline Business insider.

The Verge article“Samsung’s new Galaxy Buds are straight-up AirPod clones in both form and function,” took aim at Samsung’s new Galaxy Buds 3, criticizing Samsung for its “subtle in-ear design” in favor of more “AirPods-like” stems.

Samsung revealed a lot more than a few Apple clones at Galaxy Unpacked. The company’s foldable smartphone sits in a product category of its own, one that Apple hasn’t even come close to addressing yet. Unfortunately, Samsung’s new smartwatch and earbuds are such blatant look-alikes that it seems like they’re the focus of many at the event.

“It’s disheartening to see Samsung just release a bunch of Apple clones,” wrote Apple Insider’s Andrew O’Hara on X: “It’s boring and a huge failure compared to where Samsung used to be.”

It’s hard to argue with this assessment.

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